The App for Horse Trainers — Rides, Clients & Invoicing

You’re training 14 horses across 3 barns. Owners text you for updates. You’re logging rides in your Notes app, tracking board and lesson fees on a spreadsheet, and chasing farrier appointments. Every ride is data you’re losing.

Sound familiar?

If any of this rings true…

Client horses tracked in your head, phone notes, and group chats.
No clean way to show owners the work you’re actually putting in.
Monthly training bills go out late because invoicing is another tool.
You lose track of what discipline balance each horse got this week.

How Proper Strides handles it

A training program that runs itself between rides

GPS ride & training logs

Every ride mapped, every discipline tagged. Flatwork, jumping, hacks, cross-country, lunging — the balance shifts show up in the horse’s history.

Program-wide horse view

Every horse in training, grouped by barn or owner, in one screen. See who’s been ridden this week, who hasn’t, who’s due for the farrier.

Client CRM

Up to 100 clients with linked horses, photos, and contact history. When an owner calls, you’re not fumbling for context.

Appointment scheduling

Lesson bookings, evaluations, sales visits. Client confirmations and auto-reminders on day 3 and day 5 — no more ping-pong.

National competitions calendar

Every discipline, every state, filterable. Plan the show season with clients from the horse’s record. Free.

Equibot per horse

Walk into any barn and have the full training history at your fingertips. “Remind me where we left off with the Henderson gelding.”

Get paid

Monthly training bills. We take 0%.

Send training invoices to owners for board, training, lessons, and passthroughs. Powered by Stripe. Proper Strides charges no platform fee and no application fee — you pay Stripe’s standard rates directly, and nothing extra to us.

$0

Platform fee

0%

Application fee

Stripe

Standard rates only

What that means on the 1st of the month:

✓Recurring monthly training + board invoices go out automatically. Auto-charge cards on file, or client pays by ACH.
✓One-off charges from the horse’s record: lesson invoice, farrier passthrough, show entry. A couple taps.
✓Every paid invoice ties the service to the horse’s timeline — the training session, the show trip, the trim — so it’s on the record and Equibot can reason about it.
✓Money goes straight from Stripe to your bank. Nothing routes through us.

Stripe’s fees (billed to you by Stripe, not us): 2.9% + $0.30 per US card charge, 0.8% (capped at $5) for ACH, plus Stripe’s invoicing tier — usually 0.4% on paid invoices for most independent trainers. Current rates: stripe.com/pricing.

Invoicing & inventory

One-off, recurring, and sellable inventory in one tool.

Send one-off invoices from any horse’s record, or set up recurring monthly charges and forget about it. Auto-charge cards on file, or let clients pay by ACH.

Manage sellable inventory too. Farrier charging for shoes, vet charging for medications, boarding barn billing for consumables — the “tack room” inventory lives inside invoicing, so you know exactly when you’re low or out of stock as items get billed out.

Invoicing screen with line items, recurring billing setup, and inventory picker

Equibot AI

Instant answers for every horse in your barn.

Equibot reads each horse’s complete record and answers questions in context. Medical, tack, behavioral, feed, farrier — ask it anything and get an answer grounded in that specific horse’s history.

Take a photo of a horse and ask if something looks right. Instant clarity and peace of mind. When it’s time to call the vet or the farrier, Equibot will tell you.

Proactive insights on the horses in your care
Photo-based questions with contextual guidance
Reads vet, farrier, feed, and training history to answer in context
Explicitly routes to a vet or bodyworker when clinical judgment is required

Equibot AI chat answering a barn manager's question about a specific horse

Every ride, every client, every horse. One app.