The App for Farriers — Schedule, Cycle, Invoicing

You do 60 horses across 20 barns on a 6-week cycle. Your schedule is a paper book, your invoices are handwritten, and your reminders are a group text. When someone asks “when was he last done?” you’re flipping pages.

Sound familiar?

If any of this rings true…

You’re memorizing cycle dates for 60+ horses.
Handwritten invoices, chased-down checks, no way to bill by card.
Owners text you to reschedule mid-week and you lose the thread.
No clean record of what you did on each horse without digging through your book.

How Proper Strides handles it

Your route, your book, your billing — on your phone

Cycle tracking per horse

Every horse gets a farrier cycle. Auto-reminders when the next visit is due — before the owner texts you.

Appointment scheduling

Book the whole day’s route. Auto-confirmations and day-3/day-5 reminders sent to owners. Fewer no-shows.

Client CRM

Up to 100 clients, each with their horses linked and photos. When someone new calls, you’ve got history right there.

Trim / shoe history on the horse

Photos of the feet, notes on what you did, the shoes you set. Attached to the horse, visible to the owner if you want.

Granular sharing

Owners see the trim history for their horse — nothing else. What you show is what you decide.

Equibot per horse

“When did I last do him? What did we set?” Equibot has the answer before you finish typing.

Get paid

Card, ACH, done. We take 0%.

Send invoices from the horse’s record. Client pays by card or ACH through Stripe. Proper Strides charges no platform fee and no application fee — you pay Stripe’s standard rates directly, and nothing extra to us.

$0

Platform fee

0%

Application fee

Stripe

Standard rates only

What that means on a Thursday route:

✓Trim done → invoice sent from the horse’s record → owner pays before you’re back in the truck.
✓Recurring invoices for the barns you do monthly. Set once, bill forever.
✓Every paid invoice ties the trim/shoe work back to the horse’s timeline. Equibot sees it in context.
✓Money goes straight from Stripe to your bank. Nothing routes through us.

Stripe’s fees (billed to you by Stripe, not us): 2.9% + $0.30 per US card charge, 0.8% (capped at $5) for ACH, plus Stripe’s invoicing tier — usually 0.4% on paid invoices for most independent farriers. Current rates: stripe.com/pricing.

Farrier records per horse

Every horse’s trim history, cycle, and next visit.

The horses on your route each get a full farrier record: dates, what you did, photos of the feet, notes on shoeing changes. Cycle countdown so you and the owner both know when the next visit is due.

Owners see the trim history for their own horse if you want them to. Barn managers see the schedule across every horse in the aisle. Your work becomes visible without extra effort on your part.

Farrier records screen with cycle, notes, and shoeing history

Invoicing & inventory

One-off, recurring, and sellable inventory in one tool.

Send one-off invoices from any horse’s record, or set up recurring monthly charges and forget about it. Auto-charge cards on file, or let clients pay by ACH.

Manage sellable inventory too. Farrier charging for shoes, vet charging for medications, boarding barn billing for consumables — the “tack room” inventory lives inside invoicing, so you know exactly when you’re low or out of stock as items get billed out.

Invoicing screen with line items, recurring billing setup, and inventory picker

Every horse, every cycle, every invoice. One app.