The App for Trainers, Vets & Farriers

You've got 14 horses in training across 3 barns, a dozen clients texting you, and you're the human database holding all of it together. One missed farrier date and you look unprofessional.

Sound familiar?

If any of this rings true…

Client horses tracked in your head, your phone notes, and a couple of group chats.
No clean way to show owners the work you're putting in.
Scheduling ping-pong with clients over every appointment.
Switching between client conversations and losing the thread on each horse.

How Proper Strides handles it

A practice that runs itself, between barn visits

Client CRM

Up to 100 human clients, each with their linked horses and photos.

Practice page

Every horse you have access to, grouped by barn, in one view.

Appointment scheduling

Client confirmations and auto-reminders on day 3 and day 5. No more ping-pong.

Granular sharing

Owners see exactly what you want them to. No more, no less.

Equibot per horse

Walk into any barn and have the full history at your fingertips, instantly.

Equibot AI

Instant answers for every horse in your barn.

Equibot reads each horse’s complete record and answers questions in context. Medical, tack, behavioral, feed, farrier — ask it anything and get an answer grounded in that specific horse’s history.

Take a photo of a horse and ask if something looks right. Instant clarity and peace of mind. When it’s time to call the vet or the farrier, Equibot will tell you.

Proactive insights on the horses in your care
Photo-based questions with contextual guidance
Reads vet, farrier, feed, and training history to answer in context
Explicitly routes to a vet or bodyworker when clinical judgment is required

Equibot AI chat answering a barn manager's question about a specific horse

Get paid

Client invoicing. We take 0%.

Send invoices to horse owners for the work you did. Powered by Stripe. Proper Strides charges no platform fee and no application fee — you pay Stripe’s standard processing rates directly, and nothing extra to us.

$0

Platform fee

0%

Application fee

Stripe

Standard rates only

What that means for a working vet, farrier, dentist, or trainer:

✓Send an invoice from the horse’s record in a couple taps — no separate tool, no exports.
✓Client pays by card or ACH through the Stripe-hosted page. Money lands in your bank.
✓Every paid invoice ties the service back to the horse’s timeline — the vaccination you gave, the trim you did, the training session you ran — so it’s on the record automatically, and Equibot can reason about it.
✓Recurring invoices for monthly clients: set once, bill forever.

Stripe’s fees (billed to you by Stripe, not us): 2.9% + $0.30 per US card charge, 0.8% (capped at $5) for ACH, plus Stripe’s invoicing tier — usually 0.4% on paid invoices for most independent operators. Current rates: stripe.com/pricing.

Invoicing & inventory

One-off, recurring, and sellable inventory in one tool.

Send one-off invoices from any horse’s record, or set up recurring monthly charges and forget about it. Auto-charge cards on file, or let clients pay by ACH.

Manage sellable inventory too. Farrier charging for shoes, vet charging for medications, boarding barn billing for consumables — the “tack room” inventory lives inside invoicing, so you know exactly when you’re low or out of stock as items get billed out.

Invoicing screen with line items, recurring billing setup, and inventory picker

Equibot spotlight

Walk into a barn, pick up where you left off

You

Remind me where we left off with the Henderson gelding.

Equibot

Last ride logged 6 days ago — flatwork, noted he was heavy on the left rein. His farrier visit two days later reset the fronts. No rides logged since. Owner's last note flagged he wants to aim for the May schooling show. You've got an appointment with them confirmed for Thursday.

Team access

Invite your whole team. Team members are free.

Team members are free. Staff are free. You only see them on your bill if you want extra horse capacity — not because you added another set of eyes to the aisle.

Each person only sees as much as you choose. Vets see the medical record. Farriers see the hoof and shoeing history. Boarders see records for their own horses. Confidential and financial information stays with the barn owner.

Team member invite screen with role selection and access controls

No tax on doing the work

Professional tools are now free — built so the barn staff and owners around you stay inside the same system you do.

Every horse in your program. One screen.