Comparison

Proper Strides vs. breeding tools

Modern breeding management, built for real breeding operations.

Most breeding tools force you to choose — pay a lot per horse for specialized breeding tracking with nothing else, or pay less for a general horse app that treats breeding as an afterthought. Proper Strides handles the full workflow (heat cycles, breeding, gestation, foaling, dam-and-sire linkage) plus everything else your operation needs. At prices that scale to your program, not your bank account.

Start Free See breeding in depth

Free for one horse. No credit card required.

Head to head: Proper Strides vs. Stable Secretary Performance

Stable Secretary Performance ($7/mo) is the breeding-focused tier of Stable Secretary, one of the older barn-management platforms.

Feature	Proper Strides	Stable Secretary Performance
Heat cycle tracking	✓	✓
Ovulation & follicle tracking	✓	✓
Breeding records (natural, AI, embryo transfer)	✓	✓
Gestation tracking day by day	✓	✓
Ultrasound checkpoints & milestones	✓	✓
Foaling records	✓	✓
Automatic dam & sire linkage on foals	✓	✓
Stallion standing (semen collection, mare book, quality tracking)	✓	~ Not visible
AI horse advisor (pattern recognition, suggestions)	✓ (Equibot)	—
Modern mobile-first UI	✓	~ Older desktop-first UI
Farm Sitter public link	✓	—
Free tier	1 horse, permanent	None
Trial	14 days	30 days
Team sharing with role-based access	✓	✓
Reports	~ Basic, growing	✓ extensive pre-built
Starting price	Free or $9.99/mo	$7/mo

A note on reporting: Stable Secretary has more pre-built breeding reports out of the box (Pregnancy Monitoring, Ovulation, Insemination). This is partly a product of their dated interface, which makes pre-built reports the primary way to see aggregated information. Proper Strides surfaces the same underlying data directly in the app, so pre-built reports are less essential day-to-day. We’re actively expanding reporting for breeding and institutional operations.

Zero-fee invoicing for stallion services: bill stud fees, board, collections, and shipping through Stripe directly. Proper Strides charges 0% platform fee and 0% application fee — you pay Stripe’s standard processing rates, nothing extra to us. Every paid invoice ties the service back to the mare or foal’s record automatically, so cover fees, chute fees, and vet work all show up on the horse’s timeline where Equibot can reason about them.

Where Proper Strides is stronger: modern UI, AI-powered insights via Equibot, free tier, mobile-first design, zero-fee invoicing, active development — plus everything else Proper Strides does beyond breeding.

Head to head: Proper Strides vs. Equitrace

Equitrace is a microchip-integrated horse health platform popular with Thoroughbred breeding operations.

Feature	Proper Strides	Equitrace
Breeding records	✓	✓ Premium tier only
Reproduction tracking	✓	✓ Premium tier only
Stallion standing operation features	✓	~ Not visible
Medication tracking	✓	✓ Premium tier only
Temperature tracking	✓	✓ with Bio-Thermo microchip
Microchip scanner integration	—	✓ requires hardware
General horse records (vet, farrier, feed, tack)	✓	~ Limited
Ride & training logs	✓	—
AI advisor	✓ (Equibot)	—
Free tier	1 horse, permanent	None
Starting price	Free or $9.99/mo	$1–$2/horse/mo + $350–550 scanner

Where Equitrace is different: it’s built around microchip scanning. If your operation is heavily invested in Bio-Thermo microchips and needs microchip-based identity and temperature tracking, Equitrace is purpose-built for that workflow.

Where Proper Strides is different: it’s a full horse-management platform where breeding is one part. You don’t need special hardware. You get all the general records, ride logs, and management features alongside the breeding workflow. At scale (10, 20, 50+ horses), the per-horse pricing model gets significantly more affordable.

Pricing comparison for breeding operations

For a small breeder with 5 horses (mares, foals, maybe a stallion):

	Proper Strides	Stable Secretary Performance	Equitrace Premium
Monthly cost	$9.99 (Core)	$7/mo flat	$10 (5 × $2)
Includes ride logging	✓	—	—
Includes AI advisor	✓	—	—
Requires hardware	No	No	Recommended ($350–550 scanner)

For a mid-sized breeding operation with 15 horses:

	Proper Strides	Stable Secretary Performance	Equitrace Premium
Monthly cost	$19.99 (Plus)	$7/mo flat	$30 (15 × $2)
Team sharing	✓	✓	✓
Multi-barn support	✓	✓	✓
Full horse management beyond breeding	✓	✓	~ Limited

For a large breeding operation with 50+ horses:

	Proper Strides	Stable Secretary	Equitrace Premium
Monthly cost	Custom flat rate (contact us)	$7–$12/mo flat	$100+/mo (50 × $2)
Annual pricing	Yes	Yes	Yes

What Proper Strides includes beyond breeding

Breeding tools focus on breeding. Proper Strides handles the whole operation:

Complete horse records: vet, farrier, dental, vaccinations, Coggins, feed, tack, documents
Ride and training logs
Show and competition tracking
Calendar and reminders
Farm Sitter public link for temporary caretakers
Equibot AI horse advisor
Team sharing with vets, technicians, staff
Multi-barn support
Boarding facility features if your operation includes boarders

Breeding features you might expect only in specialized breeding software, alongside everything else a serious horse operation needs.

Pricing

Free — 1 horse, permanent, no credit card
Core — $9.99/mo — up to 5 horses
Plus — $19.99/mo — up to 15 horses, unlimited barns, team sharing
Larger operations — flat annual rates for breeders. Get in touch.

Breeding features are available on all tiers. Team sharing, essential for coordinating with vets and technicians, starts at Plus. See full pricing →

Start managing your breeding program.

No credit card. One horse permanently free. Add more mares, stallions, and foals with a 14-day trial of Core or Plus.

Start Free

Feature comparisons based on public information as of July 2026. Something we got wrong? Email info@properstrides.com and we’ll update.